Io Adoro – Wonderfool, A Spa/Concept Store In Rome

Filippo Cosmelli of IF Lifestyle Management suggested I check out Wonderfool when I asked him for some advice regarding one of my personal shopping clients.

Prospero Di Veroli, a former advertising executive on Madison Avenue, has created a beautiful space dedicated to well-being and style.

I’ve heard people rave about the spa services.  Originally the store was a men’s boutique and spa. In 2009 Wonderfool began to offer spa services to female clients as well.  While the décor has a luxurious, understated masculine vibe, the prices for the spa are moderate.

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Prospero has a brilliant eye and finds interesting things to sell in Wonderfool.   I like that he champions unique artisan designers, like Natusko Toyofuku.  Wonderfool is also the only store in Rome that sells Orlebar Brown swim trunks (Daniel Craig, in Casino Royale).

The scarves by Rome-based Wilma Silvestri are gorgeous and made with vintage fabrics.  I must buy one of the Chez Dédé totes.  I will be writing a separate post about those.  There is a tailor on site who makes made-to-measure suits and shirts.

I’m so glad I “found” this store and look forward to bringing my clients to Wonderfool.  However,  I need to stay away because every time I walk in I buy something.   This is a problem.


Via dei Bianchi Nuovi, 39

00186 Rome 

  1. That is too funny! I didn’t see that post. Hmmm, you know what they say about great minds.

    When your office moves, you’ll be right around the corner. I’m think we should meet there and get a massage.

    • It was one of my first posts when I was getting my blog back up and running last summer. Just sheer coincidence. Small world, this city of Rome, never ceases to amaze me how we’re all connected. I met Filippo in late March. Fascinating company he runs. He is an amazing wealth of knowledge. And, massage? Oh honey don’t have to ask me twice!

      • I agree re: Filippo. I just saw him on Via Babuino the other day.

  2. Glad to see you had a pic of the lovely Trudon candles. They are my absolute favorite. I love going to their store here in Paris. So much to learn there as well. In terms of product placement and creating a story about the brand, it’s so beautifully done, it’s magic.

    • Now, I have another store I must visit when I finally make it back to Paris. I love those candles.

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