Prospero Di Veroli, a former advertising executive on Madison Avenue, has created a beautiful space dedicated to well-being and style.
I’ve heard people rave about the spa services. Originally the store was a men’s boutique and spa. In 2009 Wonderfool began to offer spa services to female clients as well. While the décor has a luxurious, understated masculine vibe, the prices for the spa are moderate.
Prospero has a brilliant eye and finds interesting things to sell in Wonderfool. I like that he champions unique artisan designers, like Natusko Toyofuku. Wonderfool is also the only store in Rome that sells Orlebar Brown swim trunks (Daniel Craig, in Casino Royale).
The scarves by Rome-based Wilma Silvestri are gorgeous and made with vintage fabrics. I must buy one of the Chez Dédé totes. I will be writing a separate post about those. There is a tailor on site who makes made-to-measure suits and shirts.
I’m so glad I “found” this store and look forward to bringing my clients to Wonderfool. However, I need to stay away because every time I walk in I buy something. This is a problem.
Via dei Bianchi Nuovi, 39