Everyone (who is everyone, really?) says print magazines are so over. Dead. Morte. It’s all about the online space.
Sorry, but I still adore magazines. I prefer to hold a magazine in my hands rather than read the same content on the computer/iPhone.
I’m very curious about the new magazine, PORTER, from the online powerhouse, Net-A-Porter. They didn’t have to create a print version of the magazine. I’m glad they decided to.
It’s interesting that PORTER will shoot clothes by designers that are not available on Net-A-Porter, such as Chanel. To me this (along with feature articles about traveling, design, the arts, tech, etc.), sends a clear signal that PORTER is going to be a proper magazine, not just another venue for online shopping.
It will be sold in sixty countries. While the company is based in London, the magazine is written in American English.
Given the consistently awful news about the state of print media, I’m excited to see Net-A- Porter take this risk.
I cannot wait to get my hands on it.