I cannot stress how excited I am about this news! METROPOLITAN HOME was one of my favorite shelter magazines. While many of its competitors focused on big suburban houses, MH zeroed in on city living and contemporary design.
During the massive financial and housing crisis of 2008, MH and several other magazines shut down (InSTYLE HOME, COTTAGE LIVING, BLUEPRINT, COUNTRY HOME, O at HOME and DOMINO). It was first published in the 1970s as APARTMENT LIFE and was renamed in 1981. It was very popular with city dwelling Baby Boomers and older Gen Xers.
Now their children (the Millennials) are starting to buy and/or decorate their own homes. There’s a ton of information on the internet of course, but there’s something special about print. I think older Boomers who are downsizing and moving back into urban areas might spark to the relaunched MH as well.
This is a test issue. It’s for sale at newsstands in several cities in the States, was sent to ELLE DECOR (and other Hearst Magazine) subscribers, and is also available via the Apple store. If this issue does well, there will be a second fall/winter issue with the goal of making it a quarterly magazine.